Supervising Editor, Colorist

Smith Optics may be known for inventing the fogless ski goggle,

but thier bike helmets, extensive collection of sunglasses, and prescription eyewear lines are just now achieving the same level of notoriety as their snow gear. That's the result of a collaboration between myself and Someoddpilot, director Evan Swineheart, DP David Cheng, and photographer Kody Kohlman— our brief was to activate the Smith brand across these vastly different but equally adrenaline-inducing sport categories.



We brought Smith back to their roots (and mine) in the Colorado Rockies, and captured epic footage using top-of-the-line cinema cameras. Then, as supervising editor, I led a team of editors and motion designers through the creation of 10 dynamic product launch campaigns, covering everything from deep-water fishing to downhill mountain biking.

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ASPCA // Through Their Eyes

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