
I partnered with RISE to create this vibrant lifestyle photography toolkit to resonate with a broad spectrum of cannabis fans.
We leaned into bold, eye-catching production design combining a vintage feel and modern touches, and we developed a visual identity that stood out in a crowded market and reflected RISE’s playful yet sophisticated brand.
The photos were deployed across all of RISE’s channels, creating a cohesive visual story that aligned with their growing presence. This campaign not only celebrated the diversity of their customers but also increased brand awareness by appealing to a wider audience.