Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, they focus on simplicity and practicality, and they approached our studio to create a seasonal mailer under these principles. 

I shot a series of detail images, highlighting product textures, warmth, durability, and a visually-pleasing material aesthetic. My images were paired with stunning lifestyle portraiture by Louise Whitehouse to paint a natural and elegant picture of these sustainable garments.