Built to withstand miles of hard work every kind of job, CAT Footwear has multi-functional features that deliver versatility and all-day comfort. As Director of Photography, I led our team in capturing rich images of these versatile shoes in industrial environments. In addition, I captured photos of these and other Cat shoes in the studio, and composited them into various environments. The resulting images and videos were funneled into multi-channel media campaigns, making appearances on social and connected TV.